Hey Matcha Branding Campaign
Fall 2021
For individuals looking for high-quality matcha energy, Hey Matcha offers functional green tea in whimsical flavor combinations while providing sustainable fuel.
Client: Hey Matcha
Service: Branding, Illustration, Logo Design
Skills: Typography, Illustration
Logo Design
A hand-drawn quality highlights the approachable nature of Hey Matcha. The hand illustrations create a character that's friendly and inviting.
Label Design
The biggest challenge lied in designing the can label. It had gone through many iterative steps, to a point which got lost in its energy. Delivering the spirit cleanly and straightforwardly solved that problem.
Merchandise
Apparel and drinkware house playful graphics.
Shipping Package Design
Website Design
An energetic brand deserves a bold and playful website.
